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AI in Marketing Course

Duration: 10 Hours
Level: Starter/Intermediary
Type: Online (In person available on request)
Price: £350

Learn how to master using AI in every aspect of your marketing in an AI-first world. Learn from an agency that managed over £100m in ad spend and has been testing and perfecting how to use AI for nearly 2 years.

Ideal for marketers and in-house teams, small business owners & individuals looking to move into a marketing career.

Engage with AI and master prompt engineering.

Find and use the best tools for AI-powered copywriting.

Discover how to scrape useful data
and improve analysis.

Implement AI in your processes. How and when to use AI in SEO.

Write your awesome label here.

What leading marketers have gained from the
Push AI Mastery Course

Don't just take our word for it, hear directly from our students and see the transformational power of our course for yourself.
"A great course to understand how to get the best out of language learning model, before I was just chatting to it and getting frustrated with the output but now I understand that detail and prompt stacking brings out much higher quality output!

Also found the demos very helpful to put the theory into practice."
Mariam Lami
National Health Service
     
"We've partnered with PUSH on a few projects including SEO, AI consultancy and training.

The Push team delivered a 3 day training course to our in-house team of 5, it was thorough, engaging and most importantly covered how we could apply the best practices to our own account."
Maya Traykova
Sole Supplier
     
"I was skeptical about taking an online course, but I am glad I did. The course was relevant and applicable to my career and personal life and it allowed me to work at my own pace. The instructor provided prompt feedback and support."
Sarah Gray
Completed the course in 5 days
     

Frequently asked questions

Agency Workflows - Practical Examples of AI

  • AI for buyer personas and ad copy, utilising AI to define audiences and create engaging content

  • CustomGPTs for SEO analysis, implementing CustomGPTs for in-depth SEO insights and content suggestions

  • Golden Delegation Principle for AI, balancing human oversight and AI efficiency in workflows

Implementing Frameworks for Research

  • Using AI tools for avatar profiling and gathering buyer persona info
  • Applying marketing frameworks (PAS, BAB, FAB) for effective copywriting
  • Structuring AI prompts with business analysis frameworks (SWOT, 5Ys) for strategic insights

Introduction to LLMs and Prompt Engineering

  • Crafting effective prompts, techniques to optimise LLM responses
  • Selecting the right LLM, aligning model strengths with specific tasks
  • Leveraging AI tools, diverse functionalities for text, image, and video generation

Entering a New Era of Search Engine Optimisation

  • Impact of AI on evolving search results and algorithms
  • Practical integration of AI with SEO strategies
  • Importance of multi-channel approach and insightful search statistics

Mastering Prompt Engineering

  • Clear instructions, context, and tone preferences for effective prompts
  • Strategies to avoid LLM hallucinations and using adjectives powerfully
  • Importance of prompt stacking, human touch, and best practices

Find, Reach & Research the Right Customers Using A.I.

  • Using AI for prospecting, enriching, and content creation

  • Integrating AI tools like Apollo, Clay, Dripify, and LinkedIn into outreach

  • Applying Phantombuster methods for B2B and B2C businesses

Super-Charging Your Copy with Data, Prompts & AI

  • Incorporating data and competitor analysis for compelling copy
  • Leveraging AI models and prompts for efficient content creation
  • Crafting audience-centric, engaging, and optimised copy for various platforms

Managing AI Complexity / HR Perspective

  • Balancing AI efficiency with the 10:70:20 model
  • Fostering an inclusive culture that embraces AI
  • Enhancing HR functions using AI for team performance and growth

Master a wide selection of AI tools

  • ChatGPT & CustomGPTs.
  • Claude, Poe, & other AI-powered assistants.
  • R360-powered research.
  • Midjourney, Runway, & other visual creative tools.
  • Langtail development tool and many more...

Want private or In-person training?

We run in person or online private training for lots of different businesses.
Click the link below to find out more.
Meet the instructor

Jasleen Carroll

Jasleen, the AI Integration Director at Push, brings over 9 years of expertise in marketing technology solutions.

She has been instrumental in developing Push’s technology suite, including the customer-centric Dial360 platform, and now leads AI integration efforts to enhance sales and marketing efficiencies.

Jasleen works closely with the account management team to continually advance offerings through innovative technology and automation.

Why Trust Push to Train Me

Top 3% Largest Premier Partners in EMEA

Senior Partners with Google, Meta, TikTok and more...

Managing Over £100M in Spend

Vast experience across numerous business types and markets

Testing AI for
Over 2 Years

We've tested 100's of AI tools and LLMs

Training Marketeers
for 15 Years

Our trainees often get jobs at the big tech giants e.g. Microsoft, Google.